Case study #1 Example | Topics and Well Written Essays - 750 words

1 - Case Study usageBasing on the companys experience and an interview with one of the workers at the node service touch of Nike Inc, the paper examines the process of node service within the company.Creation of strong brand equity has oer the past four decades become major strengths for the enterprise. The structure and emphasis within the business ensure that the customer get the concept of the idea behind the brand and want to have a connection with the name. after(prenominal) identifying the enormousness of customer experience, the company is making major steps towards the creation of a competitive advantage. It is believed that 70 percent of purchasing trends and purchasing experiences among customers be a result of clients feeling regarding their treatment. The availability of strong competing brands like Addidas and Puma has led to the realization of the importance of handling customer experience within the company. Since customers are alert of the availability of s trong brands competing with Nike, they enjoy the luxury of demanding better services and better treatment while their complaints are being resolved. Because customer brand experience directly correlates with the experience enjoyed by the client, ensuring an existence of authentic customer engagements before and after completion of a sale is essential (Frisch, 2009). The approach needs requires a face-to-face commitment with the client throughout the period to ensure any needs or requirements of the client are handled. As Nike company operations involves engaging in direct contact with customers, the company emphasizes on the importance of customer interaction through these processes throughout its retailers worldwide. The organization has consequently created loyalty programs among customers to ensure continuous interactions with customers that in return lead to the development of customer experience.The companys